McDonald’s Korea said Tuesday it has achieved a milestone of serving 200 million cars from drive-thru windows across Korea over a decade.
The American fast food giant introduced the drive-through service in Korea in 1992 at a store in southern port city Busan for the first time. It now runs 250 or more McDrive stores after they were formally launched across the nation in 2008. Drive-thru is available at about 60 percent of its entire stores in Korea. “We have steadily invested in the drive-thru service considering life style changes of Korean customers and rising distribution of personal vehicles,” said an official from McDonald’s Korea. “We will continue to introduce creative services and platforms.”
McDonald’s entered the country in 1988 by opening its first store in Apgujeong, southern Seoul. It marked its 30th anniversary of entry into Korea this year.
It started operation of stores operating around the clock in 2005 for the first time among the fast food restaurants in the country. In 2006, it launched its popular breakfast menu McMorning, and in 2007 delivery service McDelivery. It also developed many menu items including bulgogi (marinated grilled beef or pork) burger and spicy burger to meet the tastes of Korean customers. “More than 1.9 billion customers have visited McDonald’s restaurants over the past decade, an average of 5 customers per second,” said an official from McDonald’s Korea.
By Lee Duk-joo and Choi Mira
[ⓒ Pulse by Maeil Business News Korea & mk.co.kr, All rights reserved]