Visitors are looking at a half-cut Nexo model during the First China International Import Expo event held at the National Convention & Exhibition Center in Shanghai, China on Nov. 6. [Photo by Hyundai Motor]
South Korea’s top automaker Hyundai Motor is deploying high-performance models and hydrogen-powered vehicles in China in hopes to hold its ground in the world’s largest automotive market amid fast rise in domestic brands.
The carmaker showcased a lineup of its high-performance N brand cars and hydrogen fuel cell vehicles at the China International Import Exposition (CIIE) 2018 which took place in Shanghai on Tuesday.
The CIIE designed to highlight China`s commitment to opening up and boosting consumer-led growth attracted about 2,800 companies from around the world.
Thomas Schemera, head of the product planning and strategy division at Hyundai Motor is introducing the i30 N TCR, the carmaker’s high-performance model, during the First China International Import Expo event held at the National Convention & Exhibition Center in Shanghai, China on Nov. 6. [Photo by Hyundai Motor]
The N brand made its first debut in China with the introduction led by Thomas Schemera, head of the product planning and strategy division at Hyundai Motor. The lineup is the carmaker’s first strategic pick to win back consumers after its top manager was replaced by the first foreign vice president in the product planning position.
“We are closely examining which high-performance cars in the N lineup will be put forward into the Chinese market in the future. We are also considering the N brand for our green cars,” he said. Hyundai Motor have limited its N models to Korean and American markets.
As of the end of September, Hyundai Motor’s five plants in China turned out 181,000 units, half of their capacity. Sales fell to 70 percent of the levels of 2012-2015 and its market halved to 3 percent range from above 6 percent until 2015.
By Han Ye-kyung and Minu Kim
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