[Photo provided by SK Broadband Co.]
SK Broadband Co., the internet and television service unit wholly-owned by South Korea’s leading telecommunications company SK Telecom Co., said on Monday that it will improve image quality of its Btv video on demand (VoD) service by applying new per-title system technology.
The per-title system - which has been commercialized for the first time in the country - is a technology based on quality data. SK Broadband has been applying the system to its Btv Internet Protocol TV (IPTV) VoD contents since October. The system will get an upgrade based on applied data experience. SK Broadband plans to expand application to other existing contents next year.
SK Broadband currently provides more than 6,000 new VoD contents including films, dramas, and animations every month to viewers after video and sound inspection by its quality verification center. Previously, content encoding was carried out based on visual judgment of operators but the latest per-title system runs an analysis to develop optimal encoding recipe to provide optimized image quality to viewers.
The per-title encoding technology, for instance, paid attention to the fact that each video is different in terms of complexity depending on different types of content, and best image quality can be achieved by distributing the right amount of video bitrate.
After analyzing video complexity, the encoding technology quantifies quality value and applies optimized video content based on automatic content encoding process.
The system has been commercialized for the first time in Korea, SK Broadband said, while a similar service is being offered overseas by global over the top provider Netflix.
An unnamed official from SK Broadband said that the company will meet viewer needs for high quality content with its optimized image quality system and more diverse VoD content.
By Lee Sun-hee and Lee Eun-joo
[ⓒ Pulse by Maeil Business News Korea & mk.co.kr, All rights reserved]