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Samsung Elec smartphone leadership under growing challenge

2018.11.02 14:56:10 | 2018.11.02 15:10:57
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Samsung Electronics Co. kept its leadership in the smartphone market in the third quarter but had to look over its shoulder due to fast ascension by Chinese rivals.

According to market research company Strategic Analytics on Friday, Samsung Electronics commanded the largest 20.1 percent share in the global smartphone market in the third quarter ended September, down from 21.2 percent a year ago.

Chinese rival Huawei’s share grew sharply to 14.4 percent from 9.9 percent a year earlier to elbow out Apple in the No. 2 spot.

Apple was at third, although its market share in the third quarter this year grew to 13.0 percent from 11.9 percent a year earlier. Xiaomi and OPPO, other big Chinese electronics makers, came as the fourth and fifth with a 9.2 percent share and an 8.7 percent share, respectively.

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The Korean electronics maker in the third quarter shipped 72.3 million smartphones worldwide, down 13.3 percent from the same period last year. Shipments of Huawei, on the other hand, expanded 32.5 percent to 51.8 million units and Xiaomi’s 19.1 percent to 33 million units.

Samsung Electronics is found to be struggling in India after its utter defeat in China.

According to another market research agency Canalys’ data, Xiaomi commanded 29.8 percent of the Indian market in the third quarter versus 23.1 percent of Samsung Electronics.

“Samsung must solve its China and India problems before it is too late,” warned Neil Mawston, executive director at Strategic Analytics, adding that Huawei phones are “wildly popular in most of the rest of the world, particularly Asia and Europe.”

By Lee Sang-duk and Cho Jeehyun

[ⓒ Pulse by Maeil Business News Korea & mk.co.kr, All rights reserved]

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