[Photo by Ministry of Agriculture, Food and Rural Affairs]
South Korea will be hosting a food fair in Los Angeles this week, riding on the growing wave of K-pop to capture the taste buds of American consumers.
The Ministry of Agriculture, Food and Rural Affairs said Tuesday the two-day K-food Fair will kick off Wednesday (local time) at Sheraton Grand Los Angeles. The event will bring together 40 Korean exporters and more than 100 buyers from 11 countries, including the U.S., Canada and Latin America. The fair will showcase popular Korean food items like kimchi, ginseng and pears as well as health products and home meal replacements.
America is Korea’s third-largest food market after Japan and China, accounting for 10.9 percent of the country’s total food exports as of end-July. Main export items include beverages, instant noodles, tobacco, biscuits, ginseng, pears and red pepper paste.
Korea sold $439.3 million worth of food products to the U.S. at the end of July, up 8.6 percent from the same period a year earlier, government data showed. Korea’s food exports to the world totaled $4.02 billion over the same period, up 4.9 percent from a year ago.
The strong growth of the U.S. economy is also driving food sales, said the agricultural ministry, adding that fresh food, convenience and single-serving meals are trending in the country.
By Lee Yu-sup and Kim Hyo-jin
[ⓒ Pulse by Maeil Business News Korea & mk.co.kr, All rights reserved]