[Photo provided by The Shilla Duty Free]
The Shilla Duty Free, operated by South Korea’s Hotel Shilla, has officially launched its online store in English on Tuesday to better service its growing customer base around the globe.
The duty-free shop operator said it opened an English version of its website to cater to the wide array of nationalities visiting Korea, especially from Southeast Asia and the Middle East.
“The English website now allows customers from all over the world to shop more easily at our online store,” said a company official. “We plan to step up our marketing efforts toward Southeast Asian customers in particular to help diversify the country’s tourism base.”
The new online store features a wide selection of Korean cosmetics, known to be especially popular among Southeast Asian shoppers. It also opened a Facebook page in both Vietnamese and Thai languages to better communicate with customers.
The operator launched its first online store in 2000. It added the Chinese language in 2014 and the Japanese version in 2017.
The number of visitors from Asia, excluding China and Japan, and the Middle East accounted for 20 percent of all Korea-bound tourists in the first half of the year, according to data from Korea Tourism Organization. Visitors from Vietnam and Thailand have shown the sharpest rise, surging 49 percent and 18 percent, respectively, over the past three years.
By Baek Sang-kyung and Kim Hyo-jin
[ⓒ Pulse by Maeil Business News Korea & mk.co.kr, All rights reserved]