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Korean instant noodles hot in overseas as ramen challenge goes viral

2016.11.29 16:54:33 | 2016.11.29 16:57:47
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South Korean exports of instant noodles topped last year’s levels in the first 10 months to reach all-time high as Korean brands have now become synonymous to ramyeon or ramen and employed in food challenge around the world.

According to the Korea Customs Service Monday, exports of Korean ramyeon totaled $233 million in the first 10 months of the year, exceeding full-year $219 million worth shipment for 2015.

Leading ramyeon producer NongShim Co. expects to rake in total $720 million in sales from overseas this year, up 30 percent on year from $550 million in 2015. Its flagship “Shin Ramyun,” shipped to over 100 countries worldwide, sold over 10 trillion won worth, a milestone for a Nongshim single brand.

Addictive spicy flavor in Korean noodle soup has won over instant noodle lovers around the world. Popularity of Korean brands, reasonable pricing, and inroads into the Middle East market after halal accreditation, and funny video streaming about cooking and challenging spicy Korean noodle dish all added impetus to Korean ramyeon campaign.

The Youtube hot chicken ramen challenge helped Samyang Foods Co. to achieve record-high exports of 110 billion won this year thanks to its “Buldak Stir-fried Noodle, (spicy chicken stir-fried noodle) brand. This year’s overseas sales nearly quadrupled last year’s 29.4 billion won.

Paldo expects its outbound shipment this year to reach $61 million, up 12 percent on year, riding on the popularity of its “Paldo Bul Jjappong.”

NongShim and Samyang Foods gained halal accreditation to expand markets in Muslim countries, in 2011 and 2014, respectively.

By Jeon Ji-hyun and Baek Sang-kyung

[ⓒ Pulse by Maeil Business News Korea & mk.co.kr, All rights reserved]

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