Lezhin Entertainment, a South Korean mobile-based provider of webtoons, has launched its service in the United States after successful foray into Japan, envisioning Japanese manga frenzy with Korean digital cartoon series.
The company is venturing into the U.S. market 18 months after it tested the Japanese readers. The U.S. portal site carries English translation of 12 popular Korean web-based cartoon series. An incorporated entity will be created in the States next month to run the web portal.
Lezhin Entertainment said it was not concerned about the difference in humor between Asian and American culture as “ingenuity and creativity has universal appeal,” according to Lee Sung-up, an executive of the company.
Its webtoons began initially with adult series but now the selection is wide ranging from romance to school life. The company offers bigger quality choices than free webtoon sites.
Following the blockbuster hit with the film version of the cartoon series “Inside Men," the company also expects revenue from TV and film remaking of its proprietary works.
The company runs a pool of excellent translators who are capable of turning the works as if written by American and Japanese creators.
Lezhin plans to steadily expand its business, increasing the list of serial webtoons to 40 within the first half this year in the U.S. market.
“Webtoons are still in its early stage in the U.S. market but the market has a huge consumer base in the entertainment sector, and Americans are used to paid services," Lee said.
By Lee Gyung-jin
[ⓒ Pulse by Maeil Business News Korea & mk.co.kr, All rights reserved]