South Korea’s leading electronics giant Samsung Electronics Co. saw its U.S. sales figure rise to 68.9 trillion won ($60.2 billion), making up 34 percent of its total global sales of 200.7 trillion won last year, while sales in the other regions – Europe and China – dwindled, according to the company’s “Sustainability Report 2016" Sunday.
Its U.S. sales ratio rose to 33 percent in 2014 from 30 percent in 2013 and exceeded 34 percent last year, making up more than one-third of its global sales, thanks to a steady rise in sales of its flagship Galaxy phones.
In contrast, its sales ratio in Europe (Including Commonwealth of Independent States) has been on a downhill, from 23 percent in 2013 to 21 percent in 2014 and 19 percent (38.6 trillion won) last year. The drop could be attributable to the dampened demand on regional slowdown.
Its Chinese sales ratio has also been in decline from 18 percent in 2013 to 16 percent in 2014 and 15 percent (31 trillion won) last year, faced with strong competition with local players that kept rolling out cheaper phones.
Dented sales in China were offset in other countries in Asian and African continents – 19 percent in 2013, 20 percent in 2014 and 22 percent in 2015 (41.3 trillion won).
The Korean tech giant maintained a 10 percent sales ratio on home turf for recent three years.
Looking at the number of workers by regions, staff in Korea edged up from 95,798 people in 2013 to 96,902 people last year. Work force in Southeast and Southwest Asian countries nearly doubled from 79,601 workers to 140,431 workers, as smartphone production bases were set up in countries such as Vietnam. The number of the staff in Europe slightly dropped from 18,362 workers to 15,487 workers.
By divisions, IT & Mobile Communications (IM) Division saw its sales ratio drop from 54 percent in 2013 to 46 percent last year while Device Solutions (DS) Division upped its share against the company’s sales from 14 percent in 2013 to 21 percent in 2015 on strong performance of memory business. Sales ratio of consumer Electronics (CE) Division inched up from 20 percent in 2013 to 21 percent last year.
By Lee Seung-hoon
[ⓒ Pulse by Maeil Business News Korea & mk.co.kr, All rights reserved]