[Photo provided by LG Display Co.]
LG Display Co. will inject 20 trillion won ($18.7 billion) over the next few years to make organic light emitting diode (OLED) its mainstay product by 2020 and cement its leadership in the next-generation TV screen and other displays.
The world’s top display maker will push up its OLED share against sales to 40 percent from the current 10 percent by 2020, according to Chief Executive Han Sang-beom at a press conference in Las Vegas on Monday (local time) on the sidelines of the Consumer Electronics Show 2018.
The company aims to sell 2.8 million OLED panels this year, up from last year’s 1.7 million. By 2020, it hopes to sell more than 6.5 million.
Shares of LG Display closed Wednesday down 0.67 percent at 29,800 won.
The company has completed design for 8K OLED that provides picture resolution 16 times greater than that of a typical high-definition (HD) TV, he said, estimating about 1 million in sales in the ultra-premium TV in two years` time.
Last week, LG Display announced it had developed the world’s first 88-inch 8K OLED TV. The company is discussing with set makers to supply 8K panels for screens between 60 to 70 inches due to stronger consumer demand in the TV size, he said.
The three months’ delay in the construction of an OLED plant in Guangzhou, China due to stalling in licensing from the Korean government won’t disturb the company’s schedule to start operation from the latter half of 2019, he said.
Han questioned the market demand and practicality of MicroLED TV, Samsung’s latest house-size version of cinema screen, which has emerged as a potential threat to OLED technology in picture quality.
“One or two prototypes may be possible, but its commercialization depends on the cost and productivity,” he said.
Earlier this week, Samsung Electronics unveiled a 146-inch 4K TV dubbed The Wall at the CES. It is based on a modular display technology called MicroLED, which similar to OLED, doesn’t require a backlight as the pixels are self-emitting. But unlike LCD and OLED panels, MicroLED displays its image using an inorganic material and millions of tiny LEDs. This allows the new display to offer excellent brightness and color gamut as well as a lower response time and longer lifespan than OLED, according to Samsung.
By Seo Dong-cheol and Kim Hyo-jin
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