Han Jong-hee, head of Samsung Electronics’ visual display business
South Korea’s tech giant Samsung Electronics Co. has no plans at this stage to adjust capacity at its TV manufacturing line in China, which mostly ships out finished goods to the United States, amidst ongoing tariff war between the world’s two largest economies, the company’s head of visual display business said on Tuesday.
“Samsung Electronics’ 14 overseas manufacturing bases have been established after thorough study on tariff, logistics and other factors in the region,” said Han Jong-hee, head of Samsung Electronics’ visual display business.
“There is no need to adjust production in China as nothing is final from the tensions between the U.S. and China,” he said.
Han’s comments were made on Tuesday at a press conference in Seoul after Samsung Electronics unveiled its latest premium quantum-dot technology based TV, or QLED TV models.
It is also premature for the company to decide whether to set up a TV factory in the United States to avoid the 25-percent steel tariffs on Chinese IT imports that include consumer electronics, he said, emphasizing that manufacturing base must be accompanied by competitive supply chain.
On the MicroLED technology-based TV that was first showcased at Consumer Electronics Show in Las Vegas early this year, Han said the 146-inch product will be released in the second half as planned but no decision has been made on smaller or bigger models. The price for the 146-inch MicroLED TV will be revealed in June.
Han said that the MicroLED TV will be applied with quantum dot technology just as the existing QLED TV. In the longer run, Samsung TVs will be based on either QLED or MicroLED technology.
Samsung Electronics has retained the leading position in the global TV industry for 12 years. Although threatened at smaller screens, the company is comfortable in maintaining the lead in the premium category, he said.
By Hwang Hyung-kyu and Lee Eun-joo
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