South Korea’s largest cosmetics conglomerate AmorePacific Group has launched its key brand Mamonde for the first time in the United States by signing a deal with Ulta Beauty, an operator of cosmetics stores across the country.
Mamonde, flower-inspired cosmetics line of AmorePacific, has officially landed in the U.S. market after it had mainly focused on Asian markets including China, its first foreign market it entered in 2005, followed by Thailand and Malaysia in 2016 and Singapore in 2017.
Total 27 products - 21 skin care products including its most popular Rose Water Toner and Petal Purifying Bubble Mask and six make-up products - have hit the shelves of more than 200 Ulta stores across the U.S.
Ulta running more than 1,000 cosmetics outlets in the U.S. is one of the fastest growing retailers in the North American market. “Mamonde has become the first K-beauty brand selling at Ulta stores as a prestige brand,” said an official from AmorePacific, adding that the company aims to provide differentiated value to the U.S. consumers who increasingly prefer natural beauty products.
Shares of AmorePacific closed Thursday up 2.3 percent at 289,000 won.
By Kang Da-young and Choi Mira
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