Samsung Electronics President of Visual Display Jong-hee Han.
Samsung Electronics Co. showcased its next generation of QLED TVs at an event in New York City, a lineup with stronger emphasis on larger displays and smart new features.
The South Korean tech giant unveiled on Thursday its 2018 QLED TVs at the 2018 First Look New York event held in the American Stock Exchange building in Manhattan. The lineup comes in 16 models under four series - Q9, Q8, Q7, Q6 - in order of price and image quality.
It offers an extended portfolio of ultra-large TVs including 75 inches, 82 inches and 88 inches. Samsung projected this premium segment to sell 1.5 million units this year.
“The market for ultra-large TVs has been expanding at a rate of 30 to 40 percent every year, with the growth especially prominent in the U.S.,” said a Samsung Electronics official. “We plan to target this market with a mix of 75-inch and 82-inch models.”
The company is currently the dominant leader in the ultra-large TV market, commanding a 50 percent share in 2017, according to market research firm GfK.
The most central addition to this year’s QLED lineup is the Universal Guide, which analyzes viewer patterns and recommends personalized contents.
The Ambient Mode offers viewers added value even when they are not watching TV, providing information such as traffic, weather and news or streaming picture, photo or music contents.
Designed to help get rid of the cable clutter, the One Invisible Connection feature allows consumers to connect all the devices around the TV through a single transparent cable.
Samsung’s intelligence platform Bixby would enable consumers to control the TV on simple voice command while the new SmartThings app would drastically reduce the time to set up a new TV and search for content.
The products are expected to hit the U.S. on Mar. 18 and South Korea in mid-April.
By Hwang Hyung-gyu and Kim Hyo-jin
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