South Korea’s second largest automaker Kia Motors Corp. will introduce its new fastback sedan Stinger whose top-of-the-line model is capable of hitting 0-60 miles per hour (mph) in a mere 5.1 seconds at a price in the 50 million won ($44,150) range at home in May.
According to a senior Kia official Thursday, the real-wheel-drive sedan built on the Gran Turisomo (GT) concept that was first unveiled at the Frankfurt Motor Show in 2011 will hit the local market in the spring with a price tag of 55 million won for the range-topping 3.3 liter-engine twin-turbo V6 engine. It only takes 5.1 seconds for the model to reach 60 miles per hour and 6 seconds for the model equipped with a 2 .0-liter turbocharged four-cylinder engine that is to be sold at 42 million won.
Kia’s Stinger has edges in price and size over its foreign rivals’ sports sedans, said Kim Pil-soo, an automotive engineering professor at Daelim University. He said the biggest challenge for the new sports sedan is whether it can compete with import brands with long-time established upscale image. The local sports sedan market is largely dominated by foreign brand cars such as Mercedes-Benz and BMW.
The Korean automaker targets both younger and mid-aged buyers with its new fastback sedan, which sports both sleek design and roomy space. With growing popularity of high-performance cars among Korean drivers, its sister company Hyundai Motor Co.’s luxury brand Genesis’ G80 Sports has sold about 200 units on average every month since its launch in November.
By Park Chang-young
[ⓒ Pulse by Maeil Business News Korea & mk.co.kr, All rights reserved]