LG Electronics Inc. in desperate moves to survive the cut-throat premium league has given up its love for innovative designs for its latest flagship smartphone G6, but is expected to fight well against its rivals in winning consumers’ hearts thanks to a great screen, enhanced water-proof feature and higher battery capacity.
LG Electronics Inc. unveiled its latest flagship smartphone G6 at press event on Sunday (local time), a day before the 2017 Mobile World Congress (MWC) to be held in Barcelona, Spain from Feb. 27 to Mar. 2.
The G6 sports a 5.7-inch quad high definition+ (QHD+, 2,880 x 1,440 resolution) Full Vision display with an 18:9 screen ratio. This unprecedented screen size makes the phone suitable for split-screen applications and movie-watching in cinematic formats. The big screen, however, doesn’t mean it is uncomfortable to hold. It is designed for an easy single-handed use.
The latest G6 is not so innovative compared to its predecessors that came with modular accessory slots or the leather cover, but its traditional look is not a minus but a plus. Nor does the G6 come with a removable battery, following the latest trend. Instead the battery capacity is improved from 2800mAh to 3300mAh.
The G6 is also water- and dust-proof and durable enough not to be turned off even when it is dropped. It has baked-in Google Assistant, artificial intelligence (AI) -based aid service, which is currently available in English and German only. An LG official said Google considers adding Korean to the service within this year.
LG pins high hopes on the G6, as seen in the booth commanding a size of 1,617 square meters in the MWC exhibition, double that of last year. Industry observers will watch closely whether LG could win in the global smartphone market amid an absence of new phones from Samsung Electronics Co. that has delayed the release of its latest flagship smartphone after its Galaxy Note7 fiasco.
The tech giant will roll out the phone at home on Mar. 10, at a price of 899,800 won ($795).
Shares of LG closed Monday at 59,000 won, down 5.9 percent from the previous session.
By Shin Hyun-kyu
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